Our Faculty

Sunny Massad, Ph.D.

Founder of the Women’s Leadership Institute for Conscious Coaching

I was the sole teacher at the Women’s Leadership Institute for Conscious Coaching, author of UnTherapy: A Positive Psychology for Enlightened Living, and originator of the UnTherapy® process, the style of coaching I teach at the Women’s Leadership Institute..

I opened my private practice in 1988 before obtaining a B.A., M.A., and Ph.D. in psychology.  Before retiring as a psychologist in 2016, was an unconventional entrepreneur. I ran a nonprofit  Hawaii Wellness Institute from 2002 to 2013 and had a busy private practice in Hawaii for 25 years. I also had a long and industrious career as a teacher and public speaker on UnTherapy: a positive psychology for enlightened living.

I had a community of clients, life coach students and graduates in just about every English speaking country in the world.  I created this online training to afford women the unique opportunity to utilize their certification as a life coach or consultant in ways that will enhance their careers or supplement their incomes.

I enjoyed teaching my students how to create their own unique counseling practices that reflect their own individual values. Women deserve a hand up. I am honored to pass have passed the torch to over 500 women who became beacons of light in service of helping others to evolve.

UnTherapy: A Positive Psychology for Enlightened Living, by Sunny Massad, Ph.D.


I am both the originator of the solution-oriented counseling system called UnTherapy and author of the book entitled UnTherapy: A Positive Psychology for Enlightened Living.

Unlike most of the self-improvement books on the market that imply that there is “much work to be done,” UnTherapy has one essential principle: people are not necessarily damaged nor are they irreversibly wounded. On the contrary – wee are incredibly resilient! And with the right tools, even wounded adults can move beyond the pain of their past.

When women are distressed, they seek relief but often don’t know how to access that relief within themselves so students first learn skills to shape their own lives and then learn how to help others to do the same. UnTherapy is an efficient, painless, and incredibly effective system for alleviating suffering and evoking monumental life transformations. That is why I taught it as my primary coaching system at the Women’s Leadership Institute.