Our Faculty

Sunny Massad, Ph.D.

Founder of the Women’s Leadership Institute for Conscious Coaching

I am the sole teacher at the Women’s Leadership Institute for Conscious Coaching, author of UnTherapy: A Positive Psychology for Enlightened Living, and originator of the UnTherapy® process, which is the style of coaching I teach at the Women’s Leadership Institute..

I opened my private practice in 1988 before obtaining a B.A., M.A., and Ph.D. in psychology.  Before retiring as a psychologist in 2016, I ran a private practice in Hawaii for 25 years and I had a long and industrious career as a teacher and public speaker who specialized in self-actualization.

I have always been an unconventional entrepreneur. I ran a nonprofit educational training organization called the Hawaii Wellness Institute from 2002 to 2013.

I have a community of clients, life coach students and graduates in just about every English speaking country in the world.  I created this online training to afford women the unique opportunity to utilize their certification as a life coach or consultant in ways that will enhance their careers or supplement their incomes.

I enjoy teaching my students how to create their own unique counseling practices that reflect their own individual values. Women deserve a hand up. I am honored to pass the torch to every woman who is ready to become a beacon of light in service of helping others to grow.

UnTherapy: A Positive Psychology for Enlightened Living, by Sunny Massad, Ph.D.


I am both the originator of the solution-oriented counseling system called UnTherapy and author of the book entitled UnTherapy: A Positive Psychology for Enlightened Living.

Unlike most of the self-improvement books on the market that imply that there is “much work to be done,” UnTherapy has one essential principle: people are not necessarily damaged nor are they irreversibly wounded. On the contrary – wee are incredibly resilient! And with the right tools, even wounded adults can move beyond the pain of their past.

When women are distressed, they seek relief but often don’t know how to access that relief within themselves so students first learn skills to shape their own lives and then learn how to help others to do the same. UnTherapy is an efficient, painless, and incredibly effective system for alleviating suffering and evoking monumental life transformations. That is why I teach it as my primary coaching system at the Women’s Leadership Institute.